Definitely everyone’s top pick when it comes to festive wear. While weaving regular cloth involves a weft holding the warp threads together, Brocade has a supplementary weft along with the standard one to give that ornate look. That extra weft makes it look like the cloth is embroidered when it actually isn’t. Brocade is made on a draw loom with perforated cards that guide the design. And with the perfect hand-leg coordination on the loom you get an exquisite, elegant brocade.   Our best-selling potlis, ideal for the festive season are made with brocade sourced from Benaras. Available online here

#KnowYourTextile #KnowYourPureGheeDesign #1 #Ikat Cherish those Ikat pieces you own, for there is a lot of hard work involved. What distinguishes Ikat is the dyeing of patterns with an elaborate resist dyeing process before the weaving is done. Bundles of warp threads are put on a frame following which, bindings to resist dye penetration are put on parts of the thread that form the motif. The threads are then carefully taken off, dyed, bindings taken off and then reframed. The process continues till you have the desired pattern and the threads are then put on a loom to weave. And...

We are super excited to announce the launch of our website, www.puregheedesigns.com A few clicks on the website and you’ll have your favorite Pure Ghee picks delivered to your doorstep. There is something for everyone. Sling bags in pop colors for the wanderer, large classic totes to fit in work essentials for the one on the move, pretty gajras, potlis, and jewellery rolls for the wedding hopper and bucket bags, well, for anybody and to carry everywhere. You can also get your hands on our Autumn winter 2016 collection – Raat Rani Do send us your feedback at sales@puregheedesigns.com We would...