As the hot summer sun gradually gets clouded with the dark, rolling clouds of the Indian monsoon, a certain fragrance floats in the night air. It appears out of nowhere, and floats around with the summer night breeze for a long, long time. You don’t feel it till it lingers around you, and often, you notice only when the fragrance has floated away. These are the Raat Rani flowers, which bloom right at the beginning of the Indian monsoons. Their mystical, ethereal, almost sudden appearance is as alluring as their sweet, fresh fragrance. Inspired by this burst of beautiful blooms...

Amidst the ritual of tilak and the tying of the sacred thread, there is an undercurrent of love, joy and warmth on Rakhi. On this day, gifts become a token of affection, a celebration of the special relationship shared by a brother and sister. What makes for a perfect Rakhi gift? A gift that is thoughtful. A gift that is beautiful. A gift you know your brother or sister will keep fondly simply because it represents your affection. To celebrate these bonds of love, we have put together some Pure Ghee creations that make the perfect rakhi gifts. Gifts for...

Definitely everyone’s top pick when it comes to festive wear. While weaving regular cloth involves a weft holding the warp threads together, Brocade has a supplementary weft along with the standard one to give that ornate look. That extra weft makes it look like the cloth is embroidered when it actually isn’t. Brocade is made on a draw loom with perforated cards that guide the design. And with the perfect hand-leg coordination on the loom you get an exquisite, elegant brocade.   Our best-selling potlis, ideal for the festive season are made with brocade sourced from Benaras. Available online here