Pure Ghee Blog

Stories that handmade objects tell

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Buy less, choose well, make it last.

Posted by ADITI PRAKASH

Buy less, choose well, make it last.

Buy less, choose well, make it last - Vivienne Westwood.   A common complaint about our Katran totes is that they do not wear out. Durability is an important design consideration that we build into every aspect of our product and we are very proud of it.   The idea of making a surface of katran using the cutting waste from our studio came about in 2011. Larger pieces of fabrics were used for making textile flowers and the bits that were left over from that were further collected, sorted and quilted together on a fabric surface to create interesting textures....

3 Strategies that helped us survive 2021 as a small business

Posted by ADITI PRAKASH

3 Strategies that helped us survive 2021 as a small business
As we enter another year of uncertainty, we hope that each one of us has the courage to embrace change and value even more all that we already have.

6 Beautifully crafted accessories for the wedding season

Posted by ADITI PRAKASH

6 Beautifully crafted accessories for the wedding season
A list of our favourite accessories to give you ideas to enhance your outfits and help you expresses your unique persona this wedding season.

Gulistan - A land of roses

Posted by ADITI PRAKASH

Gulistan - A land of roses

Gulistan - The land of roses

A capsule collection of handcrafted textile roses in beautiful hues that are sure to bring a hint of old world charm and glamour to your festive attire and your home.

Handmade Rakhis - Inspired by flowers

Posted by ADITI PRAKASH

Handmade Rakhis - Inspired by flowers

This past year has heightened our need for connection. Festivals become markers of celebrating close bonds with loved ones. This Rakshabandhan we are back with our handmade rakhis inspired by flowers. Genda, Gulab, Mogra and Sankhpushpi in vibrant colours and textures.  With each passing year we refine the details our textile rakhis. This year the cords are made in cotton thread that is colour fast and ties a tight knot that does not open up like the earlier silken cords. The loomba rakhis have a button detail that makes them easy to tie. We also have some bracelet style rakhis...

Rebirth - A collection of upcycled bags and artworks

Posted by ADITI PRAKASH

Rebirth - A collection of upcycled bags and artworks

Rebirth - From waste to wealth

Rebirth is a collection of limited-edition textile bags and artworks created from upcycled fabric waste. 

Collaborative Creativity

Posted by ADITI PRAKASH

Collaborative Creativity

Pure Ghee collaborated with a landscape architect, Raquel Coutinho Estrócio to create a collection of pared-down minimalist pieces for the woman living in metros leading very active lives.  The collection consists of multi-functional pieces that are meant for everyday use. These bags cover all the activities in her life like work, travel, and entertainment.  Here are excerpts from an interview with her, where she talks about travel, what inspires her and her rendezvous with India.   Tell us a little about yourself, your educational background and work experience. I pursued Landscape architecture from Évora University, Portugal and got my basic training in...

Neel – Accessories celebrating the Indian Monsoon.

Posted by ADITI PRAKASH

Neel – Accessories celebrating the Indian Monsoon.

    (Picture Courtesy: Museum of Fine Arts, Boston ) Ragamala miniature painting, Malwa, 17th century. (Above) inspired by the Megh Malhar Raga. It is a depiction of Lord Krishna and Radha dancing united in the joy that the rain brings. The parched plants and people are awaiting the clouded skies. Nothing beats the feeling of the first rain hitting the shrivelled ground. In India, monsoon is more than just a season, it is a celebration of respite from the hot and sticky summers. The streets fill up with drenched children, making paper boats, the smell of chai and pakoras wafting...

Raksha Bandhan - Sibling love and precious childhood memories

Posted by ADITI PRAKASH

Raksha Bandhan - Sibling love and precious childhood memories
celebrates the everlasting bond between siblings

Handmade Winter wardrobe Essentials

Posted by ADITI PRAKASH

Handmade Winter wardrobe Essentials

Winter is the time to bring out our favourite handwoven shawls, throws and stoles as well as our hand sewn jackets to keep us warm and cozy. Combine these with neutral or earthy bags of your choice and you are all set to brave the cold in style. Here are some of our favourite pieces collected over years of travel. Khes from Punjab The khes is traditionally a floor cover or bed cover woven by women in rural Punjab as a part of their trousseau that they carry to their future homes. Woven from thick cotton they usually come in...

Gift some Joy : Holiday gift guide 2017

Posted by ADITI PRAKASH

Gift some Joy : Holiday gift guide 2017

  It’s time to wrack your brains to come up with some out of the box gift ideas. We love gifting and here are some great ideas from Pure Ghee to get you inspired. Hostess gifts Our new brocade runners and coasters make for beautiful host/hostess gifts. Landing up with these means a return invitation is guaranteed.    Whimsical gifts For the more creative kinds our classic gold gajras are great. They can be used in a million different ways as fashion accessories or even in home décor.   Glamorous gifts For the woman who loves a good dose of...

How to dress for Sangeet

Posted by ADITI PRAKASH

How to dress for Sangeet

The wedding season is upon us and here are a few tips on how you can look your best when headed out for a night long dancing to Bollywood tunes! 1.Wear something comfortableA twirl worthy skirt is a great choice as it is light weight and easy to manoeuvre. Team it with a choli blouse, some gajras and a great bag.     2.Bright Colours Since the occasion is all about having fun and festivities ditch the gold and the glitter, opt for some bright colours instead. Be bold and mix colour with abandon like this outfit in fuschia, turquoise and yellow....

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