Pure Ghee Blog
Stories that handmade objects tell
Flowers Kept Finding Me: How a Motif Shaped My Creative Practice
Posted by ADITI PRAKASH
A reflection on how fabric flowers, botanical drawing, gardening, travel, and yoga became connected through a recurring floral motif that has shaped my creative practice for nearly a decade.
The Mogra Gajra: Indian Floral Traditions, Memory, and Cultural Continuity
Posted by ADITI PRAKASH
I no longer think of the mogra gajra as a product. Over the years, we have made thousands of handmade mogra gajras for Indian weddings, gifting rituals, festivals, dance performances, and everyday adornment. We have made long ones, short ones, thick strands, bracelets, loops, necklaces, and traditional Indian hair flowers. Every variation emerged. through repetition. Every detail, from the density of the flowers to the elasticity of the thread, has been refined slowly through handwork. What began as handcrafted floral jewelry gradually became an inquiry. The mogra gajra occupies a very particular place within Indian floral traditions and cultural memory. It...
More Than Just a Rakhi: The Power of a Thread in Indian Culture
Posted by ADITI PRAKASH
Explore the meaning, history, and emotion behind Raksha Bandhan and sacred threads across India Pure Ghee Designs | Handmade Rakhis and Gifts As Raksha Bandhan approaches, many of us begin looking for the perfect Rakhi to buy online — something beautiful, meaningful, and made with love. But have you ever paused to ask why we tie a Rakhi? Why this simple thread holds such significance — not just during this festival, but across Indian culture? At Pure Ghee Designs, we believe that even the smallest ritual carries centuries of memory. So here, we explore the deeper story behind Raksha Bandhan...
Must Have Accessories for Summer Holidays
Posted by ADITI PRAKASH
We have put together a wonderful collection of travel essentials for the summer! Here's are our top picks.
4 accessories to get you spring ready
Posted by ADITI PRAKASH
We put together a bunch of accessories to help spruce up your wardrobe by adding some vibrance and colour to get it spring ready.
5 Top picks from the Pure Ghee Annual Sale
Posted by ADITI PRAKASH
4 Tips to choose a necklace you will wear often.
Posted by ADITI PRAKASH
Buy less, choose well, make it last.
Posted by ADITI PRAKASH
Buy less, choose well, make it last - Vivienne Westwood. A common complaint about our Katran totes is that they do not wear out. Durability is an important design consideration that we build into every aspect of our product and we are very proud of it. The idea of making a surface of katran using the cutting waste from our studio came about in 2011. Larger pieces of fabrics were used for making textile flowers and the bits that were left over from that were further collected, sorted and quilted together on a fabric surface to create interesting textures....
3 Strategies that helped us survive 2021 as a small business
Posted by ADITI PRAKASH
6 Beautifully crafted accessories for the wedding season
Posted by ADITI PRAKASH
Gulistan - A land of roses
Posted by ADITI PRAKASH
Gulistan - The land of roses
A capsule collection of handcrafted textile roses in beautiful hues that are sure to bring a hint of old world charm and glamour to your festive attire and your home.
Handmade Rakhis - Inspired by flowers
Posted by ADITI PRAKASH
This past year has heightened our need for connection. Festivals become markers of celebrating close bonds with loved ones. This Rakshabandhan we are back with our handmade rakhis inspired by flowers. Genda, Gulab, Mogra and Sankhpushpi in vibrant colours and textures. With each passing year we refine the details our textile rakhis. This year the cords are made in cotton thread that is colour fast and ties a tight knot that does not open up like the earlier silken cords. The loomba rakhis have a button detail that makes them easy to tie. We also have some bracelet style rakhis...
