Imagine the floor of a tailor’s shop. The itty-bitty bits of cloth are most likely going straight into the bin. What if these scraps could come together to become a magnificent, environment-friendly piece?     "Ethical fashion" and "upcycling" – are terms used in fashion lingo for this process. Ethical fashion focuses on creating, designing and manufacturing clothing that minimizes...

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Here is what happens when a young bunch of creatives from Melbourne based creatives style Pure Ghee bags. "Our inspiration for the shoot stemmed first and foremost from the quality of the Pure Ghee products. The materials, stitching, handmade details and the overall finishing of the products were all of such a high standard. We wanted to create a concept...

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Meaningful gifts are the best ones. There’s no greater joy than getting something that you can actually use. Bunk the wines, cakes and the clichéd photoframes this Christmas. Get your loved ones something that will not have them running back to the store for an exchange! Browse the Pure Ghee gift guide below for some unique and thoughtful stocking stuffers....

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With wedding season in full swing we have a few handcrafted, fuss free and ultra stylish accessories for the one who loves being a part of all the celebrations.. the happy wedding hopper! The Textile Gajra There is this amazing old-world charm to gajra’s. Simple, elegant and very sensuous. Nothing can add that sense of freshness to a look more...

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  The one thing you can't go wrong with is a vintage saree. Raid your mum's closet this Diwali. I am picking this beautiful patola saree exquisite, colorful and one of a kind.Accessorising it with my trade mark gajra and potli in a contrast colour. Something old, something new and you are all set to turn heads :)    ...

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