It’s time to take a vacation, in the mountains, a golden beach or perhaps an unexplored city. A vacation can be full of surprises and a well-packed traveller always fares better! Here is our edit on how to pack light and still turn out well styled on your upcoming vacay! The Basics Neutral colours, pastels and basic pieces get along...

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A sling bag is a summer must have. It is versatile and can be carried with just about anything - be it a jeans-and-tee combo or a flowy maxi dress.  We have put together 5 scenarios to inspire you to take your sling bags out of the closet and into the world of everyday fashion. The sling as an accomplice:...

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Have you told your mother lately how much you love her ? Even if you have this is one thing you can never over do! Celebrated on the second Sunday of May, Mother’s day celebrates the unconditional love that mothers all over the world share for their children. It is a day to celebrate the many ways in which our...

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Imagine the floor of a tailor’s shop. The itty-bitty bits of cloth are most likely going straight into the bin. What if these scraps could come together to become a magnificent, environment-friendly piece?     "Ethical fashion" and "upcycling" – are terms used in fashion lingo for this process. Ethical fashion focuses on creating, designing and manufacturing clothing that minimizes...

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Here is what happens when a young bunch of creatives from Melbourne based creatives style Pure Ghee bags. "Our inspiration for the shoot stemmed first and foremost from the quality of the Pure Ghee products. The materials, stitching, handmade details and the overall finishing of the products were all of such a high standard. We wanted to create a concept...

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