Imagine the floor of a tailor’s shop. The itty-bitty bits of cloth are most likely going straight into the bin. What if these scraps could come together to become a magnificent, environment-friendly piece?     "Ethical fashion" and "upcycling" – are terms used in fashion lingo for this process. Ethical fashion focuses on creating, designing and manufacturing clothing that minimizes environmental impact and maximizes the benefits that the people and communities involved in the fashion process enjoy.This is coupled with upcycling – the practice of repurposing an object to make it better than the original. With this thought behind it,...

Here is what happens when a young bunch of creatives from Melbourne based creatives style Pure Ghee bags. "Our inspiration for the shoot stemmed first and foremost from the quality of the Pure Ghee products. The materials, stitching, handmade details and the overall finishing of the products were all of such a high standard. We wanted to create a concept that was deserving of the phenomenal Pure Ghee pieces. The inky indigo and rich maroon, as well as the vibrant metallic details, deserved the spotlight, so we styled the pieces with black and white outfits. Moreover, we matched the structure...

Meaningful gifts are the best ones. There’s no greater joy than getting something that you can actually use. Bunk the wines, cakes and the clichéd photoframes this Christmas. Get your loved ones something that will not have them running back to the store for an exchange! Browse the Pure Ghee gift guide below for some unique and thoughtful stocking stuffers. The Pure Ghee Chatak Pouch Set is the perfect Christmas present for every woman you know. The set includes three pouches to organise all your essentials. They can be hooked together or used separately. No rummaging in your bag for...

With wedding season in full swing we have a few handcrafted, fuss free and ultra stylish accessories for the one who loves being a part of all the celebrations.. the happy wedding hopper! The Textile Gajra There is this amazing old-world charm to gajra’s. Simple, elegant and very sensuous. Nothing can add that sense of freshness to a look more than flowers. They instantly make you look more radiant. Give the hair jewellery a break this season and keep it simple. Adorn your hair with a string of Pure Ghee’s handmade gajras. Made of Chanderi or Chroma silk, these come...

  The one thing you can't go wrong with is a vintage saree. Raid your mum's closet this Diwali. I am picking this beautiful patola saree exquisite, colorful and one of a kind.Accessorising it with my trade mark gajra and potli in a contrast colour. Something old, something new and you are all set to turn heads :)       Nothing spells festivities more than the color red. Purity, shakti or simply love, the significance of this color in our festivals and traditions is second to no other. This plain red tussar silk saree is my next pick for...

Our favourite time of the year is here :D Diwali dinners and parties have begun. And festivities always call for bright colours and vintage jewelry. I chose to wear this yellow kurta paired with this Pure Ghee brocade sling. It's actually a smartphone sling which doubles up as a potli to keep your essentials. The dainty silk flowers add the festive touch while keeping me hands free. Find similar potli slings here If a saree is too much of a hassle for you, pick out a lovely versatile kurta. I wore this Ajrakh kurta with a crinkled skirt to add...

There's this beautiful old world charm to gajra's.. simple elegant and may we say, super sensuous. And to the women who wear them, we love your confidence! But why restrict your gajra to a wedding and why tie it in the same usual bun? Bring in the festivities already, pick out a pop colored gajra and simply add it to a top knot paired with a simple shirt or blouse to give your everyday look a refreshing spin. Plaits are all the rage this season. Thank god for that ! Perfect to keep your hair in place and look fabulously...

Gujarat is home to some brilliant weaves. One among this state’s textile offerings is the beautiful Mashru. It is believed this weave stemmed out of the rule of Muslim men not being allowed to wear silk. Mashru is made by interlacing silk and cotton yarns. Each silk yarn, which is used as the warp goes under one and above at least 5-8 or more cotton yarns thus making cotton the underside of the fabric and the top a shiny silk. Since the silk doesn’t touch the skin, the men were allowed to wear it. Mashru in Arabic means permitted and...

Definitely everyone’s top pick when it comes to festive wear. While weaving regular cloth involves a weft holding the warp threads together, Brocade has a supplementary weft along with the standard one to give that ornate look. That extra weft makes it look like the cloth is embroidered when it actually isn’t. Brocade is made on a draw loom with perforated cards that guide the design. And with the perfect hand-leg coordination on the loom you get an exquisite, elegant brocade.   Our best-selling potlis, ideal for the festive season are made with brocade sourced from Benaras. Available online here

#KnowYourTextile #KnowYourPureGheeDesign #1 #Ikat Cherish those Ikat pieces you own, for there is a lot of hard work involved. What distinguishes Ikat is the dyeing of patterns with an elaborate resist dyeing process before the weaving is done. Bundles of warp threads are put on a frame following which, bindings to resist dye penetration are put on parts of the thread that form the motif. The threads are then carefully taken off, dyed, bindings taken off and then reframed. The process continues till you have the desired pattern and the threads are then put on a loom to weave. And...

We are super excited to announce the launch of our website, www.puregheedesigns.com A few clicks on the website and you’ll have your favorite Pure Ghee picks delivered to your doorstep. There is something for everyone. Sling bags in pop colors for the wanderer, large classic totes to fit in work essentials for the one on the move, pretty gajras, potlis, and jewellery rolls for the wedding hopper and bucket bags, well, for anybody and to carry everywhere. You can also get your hands on our Autumn winter 2016 collection – Raat Rani Do send us your feedback at sales@puregheedesigns.com We would...