Bojagi is a Korean term used to describe wrapping cloths, made by stitching together of small pieces of used cloth in a skillful juxtaposition of vibrant colours, and is very similar to the modern abstract art as we know it. These pieces of cloth come from the remnants of fabrics used in sewing in shops and handicraft industries, focusing on the ethic of ‘waste nothing’ Based on these ideas of sustainability and utility is our Patchwork collection – at once a colourful and structured, inspired by the ancient Korean textile practice of Bojagi. The practice of bringing together waste fabric...

Amidst the ritual of tilak and the tying of the sacred thread, there is an undercurrent of love, joy and warmth on Rakhi. On this day, gifts become a token of affection, a celebration of the special relationship shared by a brother and sister. What makes for a perfect Rakhi gift? A gift that is thoughtful. A gift that is beautiful. A gift you know your brother or sister will keep fondly simply because it represents your affection. To celebrate these bonds of love, we have put together some Pure Ghee creations that make the perfect rakhi gifts. Gifts for...

A rakhi signifies a sister’s love for her brother and her good wishes and prayers for his well-being and prosperity. The rakhi ceremony involves the lighting of the lamp after which the sister ties the rakhi and says a little prayer for the well being of the brother. She then ties the rakhi, applies tilak on the brother’s forehead and feeds him some sweet. The brother gives her a gift in return and promises to protect her. Sisters who are living away usually send their rakhis in advance by by mail. The Pure Ghee X Organic Connect collaboration! Inspired by...

Imagine the floor of a tailor’s shop. The itty-bitty bits of cloth are most likely going straight into the bin. What if these scraps could come together to become a magnificent, environment-friendly piece?     "Ethical fashion" and "upcycling" – are terms used in fashion lingo for this process. Ethical fashion focuses on creating, designing and manufacturing clothing that minimizes environmental impact and maximizes the benefits that the people and communities involved in the fashion process enjoy.This is coupled with upcycling – the practice of repurposing an object to make it better than the original. With this thought behind it,...