Bojagi is a Korean term used to describe wrapping cloths, made by stitching together of small pieces of used cloth in a skillful juxtaposition of vibrant colours, and is very similar to the modern abstract art as we know it. These pieces of cloth come from the remnants of fabrics used in sewing in shops and handicraft industries, focusing on the ethic of ‘waste nothing’ Based on these ideas of sustainability and utility is our Patchwork collection – at once a colourful and structured, inspired by the ancient Korean textile practice of Bojagi. The practice of bringing together waste fabric...

Amidst the ritual of tilak and the tying of the sacred thread, there is an undercurrent of love, joy and warmth on Rakhi. On this day, gifts become a token of affection, a celebration of the special relationship shared by a brother and sister. What makes for a perfect Rakhi gift? A gift that is thoughtful. A gift that is beautiful. A gift you know your brother or sister will keep fondly simply because it represents your affection. To celebrate these bonds of love, we have put together some Pure Ghee creations that make the perfect rakhi gifts. Gifts for...

It’s time to take a vacation, in the mountains, a golden beach or perhaps an unexplored city. A vacation can be full of surprises and a well-packed traveller always fares better! Here is our edit on how to pack light and still turn out well styled on your upcoming vacay! The Basics Neutral colours, pastels and basic pieces get along very well together to give a polished, easy-to-do look. Why take stress on a vacation? A basic outfit can be teamed with a popping accessory to add colour and functionality. A bright Crazy Katran Sling bag is perfect for stacking...

A sling bag is a summer must have. It is versatile and can be carried with just about anything - be it a jeans-and-tee combo or a flowy maxi dress.  We have put together 5 scenarios to inspire you to take your sling bags out of the closet and into the world of everyday fashion. The sling as an accomplice: For all the multitasking we do everyday, a sling bag can be a great partner. Do you need to store a quick snack at an accessible spot to nibble or a place to keep your metro card easily accessible? Or...

Imagine the floor of a tailor’s shop. The itty-bitty bits of cloth are most likely going straight into the bin. What if these scraps could come together to become a magnificent, environment-friendly piece?     "Ethical fashion" and "upcycling" – are terms used in fashion lingo for this process. Ethical fashion focuses on creating, designing and manufacturing clothing that minimizes environmental impact and maximizes the benefits that the people and communities involved in the fashion process enjoy.This is coupled with upcycling – the practice of repurposing an object to make it better than the original. With this thought behind it,...