Amidst the ritual of tilak and the tying of the sacred thread, there is an undercurrent of love, joy and warmth on Rakhi. On this day, gifts become a token of affection, a celebration of the special relationship shared by a brother and sister. What makes for a perfect Rakhi gift? A gift that is thoughtful. A gift that is beautiful. A gift you know your brother or sister will keep fondly simply because it represents your affection. To celebrate these bonds of love, we have put together some Pure Ghee creations that make the perfect rakhi gifts. Gifts for...

A rakhi signifies a sister’s love for her brother and her good wishes and prayers for his well-being and prosperity. The rakhi ceremony involves the lighting of the lamp after which the sister ties the rakhi and says a little prayer for the well being of the brother. She then ties the rakhi, applies tilak on the brother’s forehead and feeds him some sweet. The brother gives her a gift in return and promises to protect her. Sisters who are living away usually send their rakhis in advance by by mail. The Pure Ghee X Organic Connect collaboration! Inspired by...

A sling bag is a summer must have. It is versatile and can be carried with just about anything - be it a jeans-and-tee combo or a flowy maxi dress.  We have put together 5 scenarios to inspire you to take your sling bags out of the closet and into the world of everyday fashion. The sling as an accomplice: For all the multitasking we do everyday, a sling bag can be a great partner. Do you need to store a quick snack at an accessible spot to nibble or a place to keep your metro card easily accessible? Or...