Ethically Yours – Upcycled bags from Pure Ghee Designs

Imagine the floor of a tailor’s shop. The itty-bitty bits of cloth are most likely going straight into the bin. What if these scraps could come together to become a magnificent, environment-friendly piece?



"Ethical fashion" and "upcycling" – are terms used in fashion lingo for this process.

Ethical fashion focuses on creating, designing and manufacturing clothing that minimizes environmental impact and maximizes the benefits that the people and communities involved in the fashion process enjoy.This is coupled with upcycling – the practice of repurposing an object to make it better than the original.

With this thought behind it, the ‘Crazy Katran’ Collection is made from ‘katran’ - bits of leftover cloth that are by-products of our regular production, which is then processed to form a random "crazy" colourful surface.


Migrant women from around our studio in Aynagar, New Delhi are trained to sort, shred and quilt the fabric waste generated while making textile bags in our studio workshop. They bring life to the colourful bits and pieces and create surfaces much like one-of-a-kind abstract paintings.


Like the blossoms that dance in the summer breeze, butterflies that flutter around bright flowers, petals that fall softly from the yellow Amarnath trees and grey roads that are covered with the purple hues of the Jacaranda blooms, the Crazy Katran collection brings with it the joy of a new season.

Bright clutches that instantly brighten up your wardrobe, a clutch that becomes a conversation starter or perhaps a popping tote to add some colour pop to a summer stroll? 

View the collection here




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